BCOM RESORCES (AEC)

Hello Students,
On this page, you will find the course material related to BCom (AEC) studies (Semester 1 to 6) according to the MKBU syllabus (2023-2024). 

BUSINESS COMMUNICATION SEMESTER 1

UNIT: 1 

Introduction:

• Meaning, Definition, importance and (L-S-R-W) of Communication (Intro.)
• Theory of Communication
• Nature of Communication
• Modes of communication
• Process of Communication
• Importance of Communication
• Different forms of Communication

UNIT: 2

Language of Communication:

• Verbal and Non-verbal (Spoken and Written)
• Personal, Social and Business Communication
• Barriers and Strategies/Steps to Overcome of Communication
• Intra-personal, Inter-personal and Group communication

Optional:

Upward, Downward, Horizontal, Diagonal, Grapevine & Consensus communication

BUSINESS COMMUNICATION SEMESTER 2

(Course Code:25329 - ENAEC202-1C)

UNIT: 1 

Speaking Skills

• Speaking Skills: Communicating Clearly and Confidently (Intro)
• Monologue vs. Dialogue: What's the Difference? (Intro)
• Monologue and use of monologue in Business
• Dialogue and use of Dialogue in Business
• Group Discussion and use of Group Discussion in Business
• Effective Communication & Miscommunication
• Meaning and Types of interview
• Different Types of Job Interviews
• Factors Responsible for Failure
• Meaning and Characteristics of Public Speaking
• Use of Language in Public and Different Types of Speech

UNIT: 2

Reading and Understanding, Writing Skills

• Close Reading, 
• Comprehension, 
• Summary, 
• Paraphrasing, 
• Analysis and Interpretation, 
• Translation (from Indian language to English and vice-versa),
• Example (Hindi to English and vice-versa)
• Example (Gujarati to English and vice-versa)
• Literary/Knowledge Texts 

Writing Skills

• Documenting, 
• Making notes, 
• Letter writing (Informal)
• Letter Writing (Examples)

BUSINESS COMMUNICATION SEMESTER 3

(Communication Ability in English – I

25882 - BCOMAEC203-2C)

Unit:1

Listening

• Difference between Hearing & Listening (Intro.)
• Meaning of Listening
• Nature of Listening
• Types of Listening
• Process of Listening 
• Importance of listening
• Profile of an effective listener
• Advantages & Disadvantages of Listening
• Guidelines for effective Listening

Unit:2

Group Discussion

• What is group? 
• Characteristics of group discussion
• Steps to group discussion making
• Features/Characteristics of group Discussion
• How to make the group discussion effective? 
• Advantaged & Disadvantages of group Discussion 
• Group Discussion Personality, 
• Do’s & Don’ts in group Discussion

BUSINESS COMMUNICATION SEMESTER 4

(Communication Ability in English – 2

Code: 25706-ENAEC204-2C)

Unit:1

Questionnaire

• Define Questionnaire
• Characteristics of Questionnaire
• Importance of Questionnaire
• Types of Questionnaire

Writing of a Questionnaire :

• Social survey of various habits
• Academic and educational survey
• Socio- Economic survey
• Marketing research
• Commercial survey

Unit:2

Personal Correspondence & Application Writing

• Define Memoranda 
• Steps in writing a memo
• Parts of memo
• Sample of Memo
• What is Testimonial, 
• Importance of Testimonial 
• Types of Testimonial 
• Features/Characteristics of appointment letter 

Letter Writing: 

• Interview letter
• Letter of appointment
• Letter of job confirmation
• Letter of Promotion
• Resignation Letter
• Testimonials
• Memo Letter

Application Writing:

• Solicited Application 
• Unsolicited Application 
• Format of Resume 
• Format of CV