2. BCom Resources

On this page, you will find the course material related to B.Com studies (Semester 1 to 6) according to the MKBU syllabus.

• BCom Resources (NEP,AEC)

BUSINESS COMMUNICATION SEMESTER 6

• The Sense of an Ending 

UNIT: 1

Notices, Agenda & Resolutions:

• Types of Joint Stock Company Meetings
• Meaning of Notice and Structure of a notice
• What is Agenda? and Preparation of Agenda
• What is Resolution? Types of Resolution and its drafting 

Notices, Agenda and Minutes Writing of the following Joint Stock Company Meetings: 

(a) First Board Meeting 

(b) Monthly/Routine Board Meeting

(c) Statutory Meeting

(d) Extraordinary General meeting

(e) Meeting held prior to A.G.M.

(f)  Annual General Meeting

UNIT: 2

Insurance Correspondence: (Fire & Marine) 

• What is Fire insurance? and Types fire insurance
• What is Marine insurance? and Types marine insurance
• Losses and claims Fire Insurance 
• Losses and claims Marine Insurance 
• Procedures involved in lodging of claims

Fire and Marine Insurance Letters:

1. Letter requesting cover for goods against fire hazard
2. Letter requesting cover for goods against marine hazard
3. Letter inviting a quotation for premium
4. Insurance Company quoting a rate of premium
5. Request for reduction in premium
6. Notice about increase in premium rates by Insurance Company
7. Lodging a claim for fire policy
8. Lodging a claim for marine policy
9. Letter: Granting a claim
10. Letter: Refusing a claim
11. Letter contesting a claim made by policy holder

UNIT: 3

Comprehension on Stock Market Reports:

(Stocks & derivatives only)

• Characteristics of Stock-Exchanges in India
• Share market terminology
• Role of SEBI
• DMAT trading 

Comprehension on share market  

UNIT: 4

Advertising Theory and Practice:

• What is advertising? 
• Advertising as a Tool of Communication
• Designing the Message
• Advertising as Brand Building
• Role of Advertising in Modern Business World
• Ethics in Advertising
• Benefits of Advertising to Advertisers
• Benefits of Advertising to Consumers 
• Types of Advertising
• Media Selection and Planning
• Internet as a media of Advertisement
• Various types of appeals advertising

Aladin movie song and TVS Jupiter ad

• Presentation Topics
• Presentation Topics (Sheet)