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On this page, you will find the course material related to B.Com studies (Semester 1 to 6) according to the MKBU syllabus.
BUSINESS COMMUNICATION SEMESTER 6
UNIT: 1
Notices, Agenda & Resolutions:
Notices, Agenda and Minutes Writing of the following Joint Stock Company Meetings:
UNIT: 2
Insurance Correspondence: (Fire & Marine)
Fire and Marine Insurance Letters:
- Letter requesting cover for goods against fire hazard
- Letter requesting cover for goods against marine hazard
- Letter inviting a quotation for premium
- Insurance Company quoting a rate of premium
- Request for reduction in premium
- Notice about increase in premium rates by Insurance Company
- Lodging a claim for fire policy
- Lodging a claim for marine policy
- Letter: Granting a claim
- Letter: Refusing a claim
- Letter contesting a claim made by policy holder
UNIT: 3
Comprehension on Stock Market Reports:
(Stocks & derivatives only)
UNIT: 4
Advertising Theory and Practice:
- What is advertising?
- Advertising as a Tool of Communication
- Designing the Message
- Advertising as Brand Building
- Role of Advertising in Modern Business World
- Ethics in Advertising
- Benefits of Advertising to Advertisers
- Benefits of Advertising to Consumers
- Types of Advertising
- Media Selection and Planning
- Internet as a media of Advertisement
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